Words by Goldy Levy

Goldy Levy is a communicator and writer, passionate about letters. Normally, every writer has a voice, a story to tell. When reading, a character's speech is indicated by quotation marks, representing that character's voice. However, if we really think about it, every book, article, story, every word is the author's silent voice, thoughts. For this reason, this symbol (quotation marks) became much more important than other classical symbols such as pencils or fountain pens was incorporated into the logo. While designing, by flipping and stylizing this symbol, Daniela realized that they could become the writer's initials "GL". These are inside a square that represents paper and the lines represent writing. The one bent corner signifies that her writing is memorable and remembered just like when we fold a page to remember it. The lines that leave the paper allows us to interpret that her writing transcends it becomes something people take with them. All texts were done by writer Goldy Levy.

Type of Project

Logo / Branding

Role

Art Director

Year

2017